UPPERORANGE, Berlin/Germany

UPPERORANGE is a creative pool/agent on which selected professional illustrators, photographers, directors and artists present their portfolio to advertising clients.

Project scope was to build a multi-user media database engine that could easily manage thousands of images and unlimited artists with a fast and easy backend, with image uploading and drag & drop sorting.

For the latest relaunch we did a redesign of the website. It was constructed on the principles of clean and minimal aesthetic and smart use of white space to emphasize the images of each artist. We headed for a sophisticated design, with better typography and a straightforward user interface.

We also modified the logotype (micro typography) for better use on desktop and mobile systems.