Road to IMM 2017 — Coffee table book

BMW AG / MINI CLASSIC, Munich / Germany

The BMW GROUP Classic commissioned {ths} to design a coffee table book. The book documents a road trip “Road to IMM 2017” from Munich through five countries to the annual “International Mini Meeting” in Ireland.

The road trip was photographed by Amy Shore.
{ths} created the editorial design as well as a custom typeface especially created for the headlines based on the “COOPER” lettering of the former “MINI COOPER” logo.

Not for direct sales.

Custom made typeface “Grotesque Cooper”
Custom made typeface “Grotesque Cooper”