Road to IMM 2017 — Coffee table book

The BMW GROUP Classic commissioned {ths} to design a coffee table book. The book documents a road trip “Road to IMM 2017” from Munich through five countries to the annual “International Mini Meeting” in Ireland.

The road trip was photographed by Amy Shore.
{ths} created the editorial design as well as a custom typeface especially created for the headlines based on the “COOPER” lettering of the former “MINI COOPER” logo.

Not for direct sales.


BMW AG / MINI CLASSIC, Munich / Germany


Editorial Design

Custom made typeface “Grotesque Cooper”
Custom made typeface “Grotesque Cooper”