For the photo studio “Bildwerk Eins” we developed a logo and the corporate design of the studio. Photographer Paul Walther, who has a penchant for old American automobiles, gave us the task of developing a logo that was both modern and reminiscent of the curved lettering of old American classics. “New Retro”?
The logo lettering was originally hand-calligraphed, with the special feature that it can be set both horizontally and vertically, both for space reasons and for technological reasons for use e.g. as an icon.
Cape Arcona Type Foundry’s “CA Saygon Text” was used as the corporate typeface.
Images © courtesy of Bildwerkeins.de