For the photo studio "Bildwerk Eins" we developed a logo and the corporate design of the studio. Photographer Paul Walther, who has a penchant for old American automobiles, gave us the task of creating a logo that was both modern and reminiscent of the curved lettering of old American classics. "New Retro"?
The lettering of the logo was originally hand calligraphed, with the special feature that it can be set both horizontally and vertically, both for space and technical reasons, e.g. for use as an icon.
Cape Arcona Type Foundry’s CA Saygon Text was used as the corporate typeface.
Images © courtesy of Bildwerkeins.de
Bildwerkeins — das fotostudio, Germany