METRO Corporate Type

Client:
Serviceplan Group SE & Co. KG, Germany

We were commissioned to design a corporate font for the brand appearance of METRO Wholesale, developed by Serviceplan Campaign Hamburg. Based on the CA Cula typeface, an independent font family was developed that reflects the philosophy of the corporate design and functions as display and text font for posters, price and text labels, sales points, brochures and other products as well as the website.

Images courtesy of Serviceplan Group SE & Co. KG, Germany