Project scope was to create a logo for a German medical office. The guidelines we got were to integrate a headframe used for coal mining into the logo to reflect the history of the area. The office is located in the so called Ruhrgebiet, and in the past, this industrial area was famous for its coal mining. Some of the headframes are still preserved for historical reasons. With the reduced and stylized form, we avoided the typical stereotype look, mostly used in this area. As a feature the headframe can be read as “R” for “Revierdoc”.

Beside the headframe icon we went for a script like logo “Revierdoc” in the style of old 50s and 60s signs and lettering but with a more modern approach to avoid kitschy visuals and a retro feeling.

{ths} also created Revierdocs website.

Orthopädische Praxis Dr. med. Matthias Manke, Germany


Corporate Design,