I was approached by Francis Ford Coppola Winery to undertake an exciting project: the creation of captivating design concepts for SOFIA MINI, their innovative wine-in-a-can product. Given the need to break away from the conventional branding typically associated with wine, I ventured into uncharted territory to develop designs that would set SOFIA MINI apart.
In pursuit of a distinct aesthetic, I veered towards a more rugged and unconventional style that defied the expectations of traditional wine packaging. These designs aimed to infuse a sense of rebelliousness and uniqueness into the brand, ensuring that SOFIA MINI would make a memorable impression in the market.
Francis Ford Coppola Winery, USA
Concept & Design